Celebrating 15 years of OB

Just like our eldest daughter Evie, this year our family company turns 15. Evie's birth in Australia also inspired the birth of OB, starting with a koala rattle toy and wooden teether, sewn by hand at the kitchen table especially for her.  Everybody loved it and OB's was born!  The Koala soft rattle toy became our most talked about and iconic product, hence the reason we choose a Koala as our mascot. 

Now, 15 years on, we are excited to share with you our new logo, carefully curated to reflect both our Australian roots and our ongoing commitment to premium, sustainable and delightful design. Each part of the logo is symbolic to the history and future of our brand.

The soft blush colour is inspired by the pastel sunsets that play out beautifully over the mountains of the Byron Bay hinterland where our brand was born. The grey-green was chosen to represent the Eucalypt forests of Australia, where our iconic Koala calls home.

The perfect circles that form the letters 'OB' tell of the cyclical nature of life, motherhood, family and interconnectedness of all things.

Finally, KOBI koala poking his head through the 'O' reminds us that we are, after all, a children's brand and that playfulness should be at the heart of what we do. As we celebrate our 15th anniversary, we want to say thank you to everyone who has supported us on this amazing journey. We feel truly lucky to be continuing to build a brand together, as a family. 

We hope you love our new logo as much as we do.


Kate and Luke Nicolson