Child hugging her soft toy bunny

The season of giving

Find their
best friend

Soft toys made to be loved for years, for every age. Spend $110 and choose a free friend, valued at up to $42.95.

Betsy Bunny Baby Gift Set with pink bunny comforter, soft toy and Peach Wooden Rattle

Gift sets

The gift,
sorted

Matched and ready to give, from a first rattle set to bag charm sets for big kids.

From $49.95
Holly NarwhalValued at $29.95
Winter NarwhalValued at $29.95
Little Luna DragonValued at $42.95
Quoksworth Quokka Bag CharmValued at $32.95

Free gift with purchase

Choose a friend for
their best friend

Spend $110 and choose a free friend, valued at up to $42.95. Plus free shipping.

Choose your gift in the cart. One free gift per order, while stocks last. Can't be combined with other discount codes.

Child holding a well loved best friend
Best Friend Stories · 10 Nov to 6 Dec

Tell us about their
best friend

Any toy, any brand, even your own childhood teddy. The best story and photo each week win a whole Best Friend Family.

Hand Crochet Heirloom Baby Blanket – Oatmeal | O.B. Designs Crochet Baby Blanket O.B. Designs

The Heirloom Gift

Their first
keepsake

A hand crochet heirloom blanket, a Classic best friend and the matching comforter, gift bagged and ready to give.

Ships from 12 November. Includes a free gift valued at up to $42.95, and free shipping.

Gift sets

The gift, sorted

Matched sets, ready to give: baby bundles for newborns, bag charm sets for big kids, and little first gifts.

From $49.95

Shop all gift sets
Hand Crochet Heirloom Baby Blanket – Oatmeal | O.B. Designs Crochet Baby Blanket O.B. Designs

Premium gift set

The Heirloom Gift

A hand crochet heirloom blanket to keep for years (Oatmeal, Ocean Waves or Rainbow Ripple), their best friend and the matching comforter, gift bagged and ready to give.

  • Hand crochet heirloom blanket
  • Classic best friend
  • Matching comforter
  • Gift bag and message card

Ships from 12 November. Includes a free gift valued at up to $42.95, and free shipping.

Australian Roots
Chic designs inspired by the shores of Byron Bay

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Premium Materials
Created with long-lasting luxe fabrics and materials

Explore Softies Range

Ethical & Sustainable
Responsibly made with sustainable materials and recycled packaging

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Safety
Independently tested to meet today’s highest toy safety standards

Commitment to Quality

Boutique Label
Family-owned business that reflects our values

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