About Us

O.B. Designs is an established International children’s brand. It was born in Byron Bay, Australia in 2008 by founder, Kate Nicolson.

Inspired by the birth of my first daughter Evie, I wanted to create beautiful, eco-friendly and delightful products for children and families that make the world a better place!

Just like my children, O.B. Designs has grown but my passion is and always has been to create exceptional toys and nursery decor that are beautiful, eco-friendly, and ethically made.

We hope you enjoy our creations as much as we enjoy bringing them to you!

Kate Nicolson

Our Vision

At O.B. Designs our passion is designing and creating beautiful children’s toys and artisan crafted nursery decor that are eco-friendly and ethically made. We aim to be recognized as not only as a leading children’s brand, but also as an ecologically and socially responsible company.

We are committed to using ecologically sustainable materials wherever possible, reputable manufacturers that provide fair working conditions and creating children’s products that will stand the test of time.

O.B. Designs sponsors several different children’s charities by either regular monetary donations or physical products that go directly to the children. You can read more about this on our website.

All of our products are independently safety tested for children and meet EN71 and CPSIA toy safety standards and labeling.

We are sure you will love our beautiful collection of toys and decor as much as we love bringing it to you!


Our Charity of Choice - Rafiki Mwema