Welcome to O.B. Designs Wholesale 🤍

Beautifully designed toys & gifts made for retail

★★★★★ 5-Star Rated | 800+ Stockists Worldwide | Established 2008

O.B. Designs is an Australian children's plush and gifting brand creating beautifully designed toys and gifts made to be loved.

For more than 18 years, we've worked with retailers to create products that are beautiful on the shelf, easy to gift and designed to sell together.

RETAIL PROVEN
800+ stockists worldwide

DESIGNED TO SELL TOGETHER
Coordinating plush, comforters, rattles, minis & bag charms

STRONG RETAIL MARGINS
Up to 50% margin at recommended retail pricing

RETAIL SUPPORT
Professional imagery, social content & point-of-sale support

Made for gifting. Designed for retail.

From our signature bunnies and Australian animals to comforters, rattles, mini plush and bag charms, our collections are designed to merchandise beautifully together across multiple price points.

Perfect for baby gifting, birthdays, newborns, Australian gifting and everyday occasions.

A brand retailers can grow with

Australian designed since 2008
More than 18 years of experience designing for retail.

Loved by independent retailers
A proven range stocked by boutiques, gift stores and specialty retailers across Australia.

Australian & US stockholding
Supporting retailers domestically and internationally.

Fresh collections
New products and seasonal releases throughout the year.

Already an O.B. Designs stockist?

Need help with an order or want to contact your local representative?

FIND YOUR SALES REPRESENTATIVE

Ready to become an O.B. Designs stockist?

Join 800+ stockists worldwide and bring our beautifully designed, retail-proven collections to your customers.

Complete the short form below and our wholesale team will be in touch within 1–2 business days.