Child hugging her soft toy bunny

The season of giving

Find their
best friend

Soft toys made to be loved for years, for every age. Gift sets, families in every size, a free friend valued at up to $42.95 when you spend $110, and a weekly competition for the best friend stories.

Gift sets

The gift, sorted

Matched sets, ready to give: baby bundles for newborns, bag charm sets for big kids, and little first gifts.

From $49.95

Shop all gift sets
Hand Crochet Heirloom Baby Blanket – Oatmeal | O.B. Designs Crochet Baby Blanket O.B. Designs

Premium gift set

The Heirloom Gift

A hand crochet heirloom blanket to keep for years (Oatmeal, Ocean Waves or Rainbow Ripple), their best friend and the matching comforter, gift bagged and ready to give.

  • Hand crochet heirloom blanket
  • Classic best friend
  • Matching comforter
  • Gift bag and message card

Ships from 12 November. Includes a free gift valued at up to $42.95, and free shipping.

Add a Mini Mate or a bag charm to reach $110 and choose a free gift, with free shipping.See bag charms

Mix and match

Any three
best friends

Choose any three Classic 34cm best friends for siblings, cousins or a whole playgroup. Bunnies, puppies, a fox: mix them however you like.

$119for any three, with a free friend and free shipping

Your three are packed together and your choices show on the order.

A family of best friends in every size

Shop by character

Families come in all shapes and sizes

Most of our best friends come in more than one size, so a first cuddle can grow into a whole family.

Shop by character

Free gift with purchase

Choose a friend for their best friend

Spend $110 and choose a free friend, valued at up to $42.95, plus free shipping. You pick it in your cart: no codes needed.

1Fill your basketGift sets, best friends, bag charms and more.
2Reach $110A window pops up in your cart with this season's free friends.
3Choose your friendPick the one you love. It ships free with your order.
Holly NarwhalValued at $29.95
Winter NarwhalValued at $29.95
Little Luna DragonValued at $42.95
Quoksworth Quokka Bag CharmValued at $32.95

The free friends change through the season. One free gift per order, while stocks last. Can't be combined with other discount codes.

Child holding a well loved best friend
"Bun has been to three countries, two hospitals and every single sleepover."Example story, 25 words or fewer
Competition

Best Friend Stories

Every best friend has a story. Tell us about theirs in 25 words or fewer: any toy, any brand, even your own childhood teddy. Add a photo and it's also judged for the best photo prize.

2 Best Friend FamiliesEvery week, for the best story and the best photo. A Big, a Classic and a Little best friend plus a comforter, all chosen by the winner.
3 runners-upEvery week, a Classic 34cm best friend of their choice.
Round 1 · 10 to 15 NovRound 2 · 16 to 22 NovRound 3 · 23 to 29 NovRound 4 · 30 Nov to 6 Dec
Tell us their story

A game of skill, judged on creativity. No purchase needed. Australian residents 18+. Terms apply.

Designed in Byron BayOriginal characters
Made to be lovedSuper soft, made to last
Gift wrappingAdd it in the cart
Free shippingOn orders over $110